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Heinz India launches isotonic energy drink
March-03-2010
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Heinz India launches isotonic energy drink


Heinz India (P) Ltd (HIPL) has launched Glucon-D Isotonik - an isotonic energy drink. It will be initially available in a carton containing eight single serve powder sachets and a unique carry along sipper containing three powder sachets, in two refreshing flavours - Lime Burst and Orange Rush.

According to a report in imagesfood.com, N Thiruambalam, Chairman and Managing Director, HIPL, the product is a result of the endeavour to not only satisfy unmet consumer needs but also to delight the consumer by innovation in packaging and product form.

Priced at Rs 40 for a carton of eight sachets and Rs 49 for a sipper with three sachets, it will be available in Tamil Nadu and West Bengal, Thiruambalam said.

 
 
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