Introspective Questions for Clear Perspective
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| 1. | News Paper Media: How many times have you picked up the News Paper to decide your evening venue? Most people we speak to say they cannot even remember. |
| 2. | Magazine Media: How many times or what is the percentage a magazine advertisement has made you decide between different venues and the ultimate destination you dine or socialize out? Most people we spoke to said it has never or rarely ever made them decide. |
| 3. | Real Time Report: Has there been a real time report given to you how many people actually saw your advertisement in a 'lot' other than your self, your team and your advertisement media? |
| 4. | Possibility of Reach: In your estimation, what are the possibilities of someone reaching an advertisement sandwiched say on the 61st page between 60th and the 62nd in one of the sections. And how many of those who are even able to reach your message are even your target age group and customer? |
| 5. | Time of Readership to Decision making: News Papers are read between 6:00AM to 9:00AM and most magazines are read in afternoon or night when the idea is to relax (not get ready to party or dine). The mindset of reader in morning is looking forward to breakfast and work and not drinking and partying. Most people plan to meet in evening and no paper or magazine is around to help make up their mind. |
QUESTION: Do you regularly or mostly advertise your promotions in magazines and newspapers? And what does it cost?
You are an astute business person and you know papers cost over a lac of rupee in India with only hours of visibility in a single day! and magazine regularly cost over forty-five to sixty thousand per issue that lasts for fifteen days! They also are read by all walks of society in all age groups, and most of those who do not even dine out or party regularly.
Most of these people are reading news papers for daily news. Most mag readers are looking to surf to pass time. Once an issue is surfed it fits between volumes of magazines never to be picked.
YOUR VENUE PROMOTED AT INDIASBESTBARS.COM |
| 1. | +Visibility: Forget your advertised message being sandwiched between the 60th and 62nd page. The banner adverts are visible at every leafing (surfing of page and work on impressions. Most people are able to see your advert at IBC because the adverts change at random page click. Each advert is placed strategically to connect your message to your customer. |
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| 2. | +Access: Unlike papers and magazines, your customers (our readers) have access to internet via phone and computers while at home, in office, or on the move. The website is a click away where most readers always have an internet explorer open at all times. Our analytics clearly shows readership increase from 9:00AM rising to a maximum by 12:00PM, stable till 4:00PM and lowering by a minor percentage till 7:00PM (when people leave office). Most readers of IBC are reading us from their office and our access is throughout the day till evening. |
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| 3. | +Decision Making and Timing: When do you make your final decision for night out? Most people do so by evening. Before this they surf the internet and check out events, promotions, clubs, and venues. Before they leave their workplaces, they plan with their partners and colleagues to decide. The time is 6:00PM to 7:00PM. This is also the time you can have a direct access to the readers and pass your message to encourage them to choose your destination. At this time news papers and magazines are not around or remembered or accessible. |
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| 4. | +Impression: Where most paper adverts are 'pretty dumb' because they do not speak, your IBC advertised message can create lasting and converting impressions. Using flash and scripts we can create audio-visual presentation banners that literally speak your mind. They are interactive and they present your brand's image. They speak directly to your customer. Paper advertisement lie stuck between pages, silently waiting if someone 'who doesn't even know they are there', would find them and read word by word! Not impressive. However your flash and AV interactive advertisement is very. |
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| 5. | +Catalyst Action: IBC banners and various promotions are packages leading the reader from one page to next in order to deliver your complete message and get them to act. They also help readers take faster decision which is what they are looking for! A banner has a link to your bar's main page. Your bar's main page has link to all your events. They in turn have guest list link and contacts to get them to call you and make reservations. What can a paper advertisement do? Write a phone number. Most people are hesitant to call number listed on paper. Everyone to send a message to your reservations inbox to let you know time, number of covers, and date. |
| 6. | +Readership: This is what matters the most. IBC retains and attracts people only in the age group, demographic and financial schematic that is interested in nightlife, dining out, socializing, events and surely drinking. It also interests readers looking for lifestyle products and information. Each reader here is your potential customer at least from your city. If you are a chain, there is not a better branding media that impacts cross boundaries into states and continents to each city talking about your brand. Again most papers and magazines have 'open-source' readership in all age group, demographics and financial situations. A large percentage is disinterested in clubs and nightlife. The smaller percentage of younger age group barely reads newspapers but surf the internet more. Target Right Crowd. |
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| 7. | +Geographical Region Access: Where most papers and publishings are bound by a city in order to reach entire country you need to advertise and create promotions in all editions. This ends up expensive with marginal results. Maybe this is why you have been missing out on franchising opportunities! Maybe this is why all Indian brands are missing out international franchising possibilities too. IBC is a cross-boundary publication read by people in over 100 countries, and in countries you have never even heard the name of! For example: Cote d'Ivoire, Saint Lucia, Equatorial Guinea, and Montserrat. IBC has also been read in Macau, Trinidad and Tobago, Netherlands, Greece, Venezuela, Maldives, South Africa, New Zealand, Denmark, Mongolia, Bulgaria, Laos, Argentina, Bahamas, Costa Rica, Serbia, Croatia, Morocco, Latvia and so on. United States and Great Britain have highest readerships right after India. |
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| Imagine the unlimited possibilities of your brand's name and information reaching out to each corner of the world. Imagine the immense opportunities that open their doorways. Which other media can give this opportunity to you. |
| 8. | +Price: Let us just say, "It's unbeatable". |
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Creating a Unique and Power Promotion Program for Your Venue and BrandWe already have preset programs that can be immediately implemented and budgeted cost control. You receive updated and regular real-time reports of events and activities on your venue and the banners.
Speak to us at following address:
Public Relations Manager
BENNETA ENTERTAINMENT PVT LIMITED
A/C INDIASBESTBARS
Tel: +91 11 24610110, 24610111, 24610113 Fax: 24610112
Email: commercial@indiasbestbars.com |
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